Loose Real-time Simulation
and Peter work for a 50 years' old traditional Chinese bakery
company. Mary is the newly joint Marketing Manager while Peter
as the Production Manager for more than 20 years.
Mary's superior, Jimmy want Mary to do something new for this
year's Moon Cake promotion. He want sales goes up by 30% from
last year. Mary
thinks that the company
Cake Concept, but Peter is strongly against her.
Mary is a young, creative lady with many years' marketing experience
in the ice cream industry. Peter
is at his 50's, working whole life in traditional Chinese bakery
Mary: Peter, let's discuss a bit on my Ice Cream Moon Cake Promotion
Peter: Forget about it. I don't think our customers will buy
ice cream from us. We are a bakery company. We sell cakes.
Mary: They also eat ice cream, aren't they? We need more
Peter: But not ice cream!
Our customers are with us for more than 20 years. They love our
traditional moon cakes. Why change? Remaining unchanged can make
our customer buying more from us.
Mary: But we need to
increase our sales for 30%. We need new products to achieve such
Mary wants to implement her
ice cream moon cake plan. She knows about ice cream. She had also launched ice
cream moon cake for her previous ice cream company.It was a super
If you were Mary, what will you do next?
a. Peter may not be totally understand what I mean. I should
say: I feel that we do not understand each others.
b. Peter is very important to my Ice Cream Moon
Cake Promotion. I can't upset him too much. I should ask: How
will remaining unchanged make
our customers buying more from us?
c. I should make Peter comfortable with my idea. I should say:
I have many years of experience in ice cream. I have seen so
many customers buying ice cream moon cakes.
Please choose 1 from above.
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Copyright 2003 Keith To.