Loose Real-time Simulation

Generative Dialogue System

Loose Real-time Simulation

Case Background

Mary and Peter work for a 50 years' old traditional Chinese bakery company. Mary is the newly joint Marketing Manager while Peter has been working for the company as the Production Manager for more than 20 years.

Mary's superior, Jimmy want Mary to do something new for this year's Moon Cake promotion. He want sales goes up by 30% from last year. Mary thinks that the company needs some new product ideas. She proposed the Ice Cream Moon Cake Concept, but Peter is strongly against her.

Mary is a young, creative lady with many years' marketing experience in the ice cream industry. Peter is at his 50's, working whole life in traditional Chinese bakery production.

Section One

Mary: Peter, let's discuss a bit on my Ice Cream Moon Cake Promotion Plan.

Peter: Forget about it. I don't think our customers will buy ice cream from us. We are a bakery company. We sell cakes.

Mary: They also eat ice cream, aren't they? We need more new products.

Peter: But not ice cream! Our customers are with us for more than 20 years. They love our traditional moon cakes. Why change? Remaining unchanged can make our customer buying more from us.

Mary: But we need to increase our sales for 30%. We need new products to achieve such growth.

Decision 1

Mary wants to implement her ice cream moon cake plan. She knows about ice cream. She had also launched ice cream moon cake for her previous ice cream company.It was a super success.

If you were Mary, what will you do next?

a. Peter may not be totally understand what I mean. I should say: I feel that we do not understand each others.

b. Peter is very important to my Ice Cream Moon Cake Promotion. I can't upset him too much. I should ask: How will remaining unchanged make our customers buying more from us?

c. I should make Peter comfortable with my idea. I should say: I have many years of experience in ice cream. I have seen so many customers buying ice cream moon cakes.

Please choose 1 from above.

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